Purina believes that pets and people are better together. With their purpose of creating a richer and quality life to live for our pets, Purina aspires to become the number one trusted PetCare company worldwide with their ambition of focusing on people's and pets’ needs globally.
Purina PRO Plan highly focuses on creating a sustainable nutritional foundation for long-term health and well-being. Founded in 1904, Purina was brought to life by William H. Danforth in St. Louis, Missouri. In 1926, Purina was the first to open a research centre dedicated to pet nutrition in Gray Summit, Missouri, USA. This approach then expanded to comprehend each pet animal’s nutritional needs. Purina became the first PetCare company to addtaurine (an essential amino acid) to cat food. Purina also becomes the first to use colostrum to help the support natural defences of puppies and kittens.